Cupra's Metahype Event Filter

This project is an augmented reality Instagram filter created for Cupra to promote their Metahype event. Developed in collaboration with EGM Studio, the filter was designed to engage influencers and audiences visually, bringing the dynamic spirit of Cupra into the digital realm.

Built using AR development tools (e.g., Spark AR or Lens Studio), the filter integrates interactive visual effects and branded elements, ensuring both performance and immersive user experience. It served as a highlight in Cupra's social campaign to drive engagement and brand visibility.

EGM Studio: https://egm.studio/
Cupra Official IG*: https://www.instagram.com/cupra_official/

*The filter section is only displayed from a mobile phone. The activation and/or visible permanence of the filters is the responsibility of Cupra and not of the creator.