Cupra Born Spark AR Filter
This project is a Spark AR Instagram filter created for the Cupra Born—designed to showcase the car’s interior in augmented reality for promotional use. Developed at EGM Studio, the filter transforms mobile devices into interactive viewers, allowing users to virtually explore the vehicle in a branded, immersive experience.
Built using AR design tools (like Spark AR), the filter integrates high-fidelity 3D interior elements with branded visual effects, optimized for real-time mobile interaction and social media engagement.
Crafted at EGM Studio as part of a broader campaign to elevate the Cupra Born’s digital visibility and user interaction.
The surrounding work's a sphere cut in 8 sides with a specifics crops of a panoramic render.
Also, it has 3 different mats to change the color and texture of the interior, this logic needed to be done in Spark AR.
Hope you enjoy it.
